Denver Museum of Nature & Science- Social Media & Digital En

 October 2019 - Present

• Creates, strategizes, and executes social media campaigns (paid and organic) across all social platforms
• Manages engagement on all social media platforms on behalf of the entire Museum
• Manages a team of 25 content creators
• Increased social audience by 20,000+ followers across platforms
• Increased impressions across platforms by 140%
• Works closely with senior management to continually develop, refine and execute social media strategies and editorial calendars with goals to grow audiences, increase engagement and drive brand awareness and sales
• Stays current and deploys social media best practices and current digital/social trends to optimize engagement and increase revenue and attendance through strategic engagement
• Responsible for managing and optimizing website
• Creates, strategies and executes email marketing campaigns

 November 2020 - January 2022 

• Developed, implemented, and managed NAACP's social media strategy
• Performed research on current benchmark trends and audience preferences
• Generated, edited, published, and shared engaging content daily (e.g. original text, photos, videos, and news)
• Monitored social media progress using web analytic tools

 September 2014 - July 2019

• Developed internal marketing campaigns that translated marketing objectives across business units into clear and motivating creative strategies
• Oversaw the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
• Supervised all aspects of social media interaction between customers and the company, and ensured a positive customer service experience

 April 2016 - April 2017

• Oversaw the creation and implementation of the monthly editorial calendar which included monthly sales objectives and initiatives
• Monitored social media web analytics weekly and provided reports of growth and other activity
• Researched social media trends and informed management of changes that were relevant to the company’s marketing activities